9.28.2009

What happens when you take the city girl outta the city?

She ends up at the Essex Hunt Club at a TAILGATING EVENT!







What a weekend! I am so lucky to have "Tall" otherwise known as Rukhsana by my side because together we churned out over a thousand cake balls in one week! Go Team! How that was possible, I have no idea - mind you I am a librarian by day and 9-5 Monday thru Friday, ha.

For Sunday, I was hired to cater a tailgating competition for a family friend, Dr. Brown of New Jersey. To be honest, at first I had no idea what I was getting myself into, but always open to a new challenge! My task was to provide and cater desserts which included cake balls obviously and other sweets outside my usual menu. The inspiration was a Parisian Pastry shop set up inside a Hummer and the location at the Essex Hunt Club somewhere in the middle of Jersey. It was completely OVER-THE-TOP and we had the most amazing fried chicken courtesy of our new friend Rick who made it ON SITE! Doc Brown certainly throws a ritzy affair, ha. And there were horses did I mention that? Many many horses.

Needless to say, this event really took the city girl outta the city, but I had a a great time with my friends Rukhsana (did I already mention how amazing she is?),Linyee, and Gabby. My lady friends are incredible and so supportive -I was so fortunate they were willing to get up at the crack of dawn on a Sunday morning (6am call time!) and give me a helping hand with this peculiar, but interesting tradition. Although I am sure not all tailgating events are like these, at least we can say - been there, done that.


xoxoJules

9.26.2009

Selling Balls in Two Hours Flat!






Govenor's Island 2 from Julie Le on Vimeo.

Play with balls, eat some balls ;)



Look for me at Governor's Island today for RECESS on the red picnic blanket & Rukhsana will be riding a Kronan bike with a basket full of cake balls ;)


And check out the rumors we starting spreading on New York Magazine's Grub Street:

9.25.2009

Sweet Jewels x Recess on the Grub Street Blog!

Sweet Jewels x Recess got a blurb on New York Magazine's Grub Street Blog!

Not Going to Vendys or Le Fooding? Play Bocce and Eat Cake Balls

The folks at the Vendys tell us that the awards are sold out this weekend, but here’s another fun food-truck event — prepster clothing label Tretorn is throwing a bocce party (similar to their badminton tournament earlier this summer) on Colonels Row at Governor’s Island this Saturday from noon till 5 p.m. Last time, the ubiquitous Van Leeuwen truck made an appearance, and this time, the Le Gamin truck will be there, DOC Wine Shop will sell beer and wine, and the invite also mentions “the ladies on the bike serving cakeballs!” (Don’t ask us! But it sounds promising, doesn’t it?) No Ordinary Monkey, the crew known for its dim-sum-palace parties will supply the D.J.’s. More info here. A laid-back alternative if you’re not up for that full-tilt hipster-foodie juggernaut, Le Fooding, this weekend.

Update: The cake ball mystery has been solved! The red velvet cake balls are care of Sweet Jewels.


See Link: http://newyork.grubstreet.com/2009/09/not_going_to_vendys_or_le_food.html

Good Afternoon




This week has been particularly busy for this librarian. It has been all about cake balls in the evening and into the wee hours of the morning and listening to Ted Talks with my baking buddy Rukhsana.

xoxoJules

9.23.2009

Join Us for RECESS on Governer's Island this Saturday!



Please join RECESS: BOCCE with TRETORN this SATURDAY SEPT 26TH from 12PM-5PM as we turn COLONELS ROW at GOVERNORS ISLAND into a sea of bocce courts to welcome the start of the Fall season. 32 diverse teams from the likes of MTV, SAATCHI & SAATCHI, FLAVORPILL, THOMPSON HOTELS, COOL HUNTING and many more face off for the chance to be crowned RECESS bocce champion 2009 season. There will be additional courts for the public to test their skills at the game, as well as an opportunity to learn about the game if you're a beginner. LEGAMIN food truck will be onsite offering European delicacies, DOC WINE SHOP with their beer and wine selection and look out for the ladies on the bike serving cakeballs! FUNCTION DRINKS will also be providing sport beverages while KRONAN BICYCLES are offering free test rides around the island. So come out and play, and join us for the last RECESS soiree! The boys from NO ORDINARY MONKEY will be on the musical decks.


Free 5 minute ferry leaves the Battery Maritime Building in Lower Manhattan at 11am and every half hour after that.


http://www.recessnewyork.com/bocce

Balls to the Wall.


Working 9-5 @ the Library



One of my vices - fashion magazines. I love my dayjob.

9.18.2009

Rachel Trachtenburg in Theme Magazine



Jason Lewis and I worked together on a shoot for Theme Magazine with our young friend Rachel Trachtenburg of the Trachtenburg Family Slide Show Players. It was such a lonnnnnnng shoot, we were all so inspired that it went into the wee hours of the morning. Rachel is such a sweetheart to work with and styling her was so much fun for me personally because I usually work style a lot of MEN for Jay's photo shoots. Many thanks to Samantha Pleet who provided some cute pieces that we mixed in with my vintage accessories and Rachel's pieces from her wardrobe (which I think she brought in its entirely to my house!).

For more photos from this shoot, check out Jay's blog.

Also check out Rachel's show on YouTube.

xoxoJulie

Sweet Jewels x Spin NY + Vanity Fair & Hermès

Last night was the Grand Opening for Spin NY in association with Vanity Fair. Susan Sarandon is part-owner to this new state-of-the art PING PONG in the city which is also designed by Todd Oldham Studio. We made hundreds of custom sized cake balls for this event and so excited to be working with them!







See this article about the grand opening:
http://cityfile.com/dailyfile/7294

For photos of the event, click here.
xoxoJules

P.S. Sweet Jewels will be making future appearances at Spin NY events so stay tuned! Many thanks to Todd & Tony for connecting us!

9.17.2009

Sweet Jewels x Anna Sui

When Anna Sui asked me to create cake ball gift boxes for her this year, I was thrilled! All of the packaging and even the custom coloring of white chocolate was catered to her signature colors of violet & black with a splash of red.

When I was 18, I was one of her design interns, worked as a shop girl at her SoHo boutique, and have been a fan since I was in high school when I first read about her in Sassy Magazine. Anna recently launched her Gossip Girl inspired line for Target, which is adorable.









xoxoJules

P.S. First time our new logo has made an appearance - many many thanks to my girl Rosanne Kang ;)

9.15.2009

Anna Sui

I took a break from cakeballing Anna Sui's custom cake balls to attend her fashion show today. It was a full house!













Anna Sui 2010 from Julie Le on Vimeo.

9.10.2009

My Balls on Defying Mainstream!

http://defyingmainstream.com/2009/09/22/food-fashion-crunchy-sweet-jewels/